How does Brandlight handle data deletion for policy?

Core explainer

What personal information do you collect and why?

Brandlight collects personal information to operate the service, sustain relationships, and comply with applicable law. Consent is obtained before collection, normally in writing, and data minimization ensures information is limited to what is necessary for the stated purposes. The types of personal information include domain names, IP addresses, usage statistics, and browsing history gathered during visits to the site or interactions with services. This data supports service delivery, security, and ongoing improvement, with additional uses gated by user consent. Individuals may access their data and request corrections or deletion, subject to applicable legal exemptions. Brandlight privacy governance resources.

Data may be stored at Brandlight offices or service-provider locations and transferred domestically or internationally under contractual protections; cookies and analytics are used to analyze traffic, with per-session and persistent cookies and opt-out options; a Privacy Officer is available for inquiries; data disclosures occur to service providers to operate the business, to comply with legal/regulatory requirements, or in a business transaction. Storage may be at provider locations; processing may occur in Canada or elsewhere; security measures include premises security, access controls, and firewalls; no method is entirely secure.

How long do you retain data and can it be anonymized?

Retention lasts as long as necessary to fulfill purposes and meet legal/regulatory obligations; anonymization may occur when data is no longer needed for direct purposes.

Access to personal information is available on request, with certain legal or privacy-based exceptions; data held by Brandlight may include backups and archives retained for legitimate business or regulatory needs. When data is no longer needed, it is deleted or anonymized in accordance with policy and applicable laws, and retention decisions are reviewed to minimize unnecessary data retention.

Do you share data with service providers or cross-border recipients, and how are safeguards ensured?

Disclosures may occur to service providers to operate the business or to comply with legal/regulatory requirements; cross-border transfers may occur domestically or internationally to service providers, with contractual protections in place.

Data may be stored at Brandlight offices or providers; processed in Canada or elsewhere; storage locations may be abroad; security measures include premises security, access controls, and firewalls; data sharing and government information requests are handled under policy; cross-border transfers are safeguarded by contracts and data-protection agreements. For analytics controls related to data processing, see GA opt-out.

How do cookies and analytics work and how can users opt out?

Cookies are used to analyze traffic, with per-session and persistent cookies; Google Analytics may be used to collect and analyze site usage data to improve experiences and security; data collection is governed by consent, with per-site settings and opt-out options available.

Users can opt out of Google Analytics and other remarketing via specified tools; AdChoices provides opt-out options for tracking and advertising; instructions and controls are available to help users manage their preferences and exercise their privacy rights. These controls are designed to respect user choices while enabling essential site functionality.